Creating a Winning E-commerce Marketing Strategy: Best Practices and Key Steps To Follow

Companies all over the world are using digital platforms in their sales strategy as predictions place global retail e-commerce sales at $6.3 Trillion in 2023.

To succeed in this highly competitive industry, you need an e-commerce marketing strategy that is tailored to your specific customer base.

This beginner-friendly guide to the most effective e-commerce marketing strategy for 2023 and beyond was written to assist emerging E-commerce businesses in realizing their full potential.

What is E-Commerce Marketing?

Marketing in the context of electronic commerce is taking steps to increase online sales. Everything from raising brand awareness to establishing credibility and closing the deal is part of the customer journey.

Online and offline strategies, such as search engine optimization (SEO), email marketing, paid advertising, affiliate marketing, and others, are used to promote your online store.

E-Commerce Marketing Strategies

Create A Mailing List

Keep in touch with a growing pool of interested prospects by adding their contact information to your contact list.

Of course, it’s easier said than done to persuade individuals to give you their email addresses and sign up for your newsletter. Unique, valuable content, as well as reliable email-collecting procedures, are essential for successfully growing an email list.

In order to create effective email lists, you will need the following resources.

• Squeeze pages/landing pages
• Magnetic elements made of lead
• Popups
• Sign-up Sheets
• Notifications of restocked items
• Rotate gears
• Coupons and other discounts

Here, Jiggy entices new customers with a 10% discount and a faster enrollment process. Increase the number of subscribers and loyal customers on your website by including a form like this one.

Publish Interesting Emails

The best way to connect with your subscribers, raise brand awareness, and boost sales is to send them interesting emails.

Let’s take a look at what makes emails interesting and clickable:

Email Lists Should Be Broken Up

This will allow you to send customized messages to subsets of subscribers based on shared characteristics, such as their interests or actions.

Make Your Emails More Individual

Use people’s names in your greetings and make the email relevant to what the receiver cares about.

Employ Striking Imagery

Emails can be made more interesting to read and more aesthetically appealing by using images and graphics.

Make Your Subject Lines Interesting

The subject lines of your emails ought to be concise, catchy, and pertinent to the content. Write concisely and go right to the point. To get them to read your material, use humor or a twist.

To Be Helpful, You Should

Provide unique discounts, instructive materials, or helpful suggestions.

Put In A Call To Action

The emails you send should feature a large, obvious call-to-action button or link.

Promoting Through SMS

Traffic and sales can be increased significantly by combining SMS marketing with other forms of e-commerce strategy. In fact, our study of SMS advertising reveals that in 2022, SMS opt-in rates increased by 12% annually.

The following are some guidelines for effective SMS marketing:

Get Permission

Get them to opt-in to receive your text messages by having them sign up for your email list.

For example, The Children’s Place incentivizes customers to join its short message service by providing discounts on purchases.

Deliver Precise Communications

Personalize your communications with subscribers by taking into account their preferences and past actions.

Keep It Simple

Do not use unfamiliar terms or abbreviations.

Accurate Timing

Use an SMS automation solution to ensure the messages are sent at the appropriate times.

Promote Product Upselling And Cross-Selling

After a potential customer shows interest in a product, upselling occurs when additional features or a higher-priced product line are suggested. Asking for an iPhone 13 at an Apple Store will likely result in a sales pitch for the more expensive iPhone 13 Pro.

In contrast, cross-selling entails suggesting other complementary products to a customer. When you click on an Amazon product page, you’ll be presented with a selection of related products.

Through upselling and cross-selling, you can entice buyers to spend more money on their orders overall. In the “Shop the Look” section down below, customers can look at similar goods to the ones the model is wearing.

Get On Some Cart-Recovery Strategies

Unfortunately, about 70% of all online shopping carts are abandoned before the transaction is completed, despite the fact that doing so is a crucial step toward conversion. Even if you only recover a fraction of your abandoned shoppers, that’s still a lot of potential income.

A typical cart abandonment sequence will consist of two or three emails asking the recipient to reconsider leaving without completing their purchase.

Some Strategies To Implement In Abandoned Cart Recovery Efforts

Don’t let your cart go to waste; follow up with an email. Start with an email that nudges the customer toward making a purchase, and then send incentive-laden emails in the days and weeks that follow.

Use Pre-Programmed Text Message Prompts

You can set up an automated SMS sequence that begins with a reminder message and continues with rewards and further reminders.

Incorporate Exit Intent Pop-Ups

Offer a discount code or free shipping in a pop-up window if the buyer completes the purchase.

The following is an excerpt from Basic Piece’s excellent abandoned cart email. Following a brief welcome message, it displays the items currently in the shopping basket and prompts the visitor to revisit the website to complete their purchase. We also found that Basic Piece provides a way for customers to get in touch with the company’s help desk.

Create Informative Blog Posts

Blogs are a potent tool for increasing both site traffic and your own personal credibility. If readers enjoy what they find on your blog, they will develop a positive impression of your business and be more likely to make a purchase from your website.

The success of Baking Steel exemplifies how content marketing may lead to increased revenue. This blog post is highly relevant to their products and services, and it even includes a direct purchase link for anyone interested.

The content creators have also selected a wonderful visual representation of what website readers are losing out on if they do not own any Baking Steel cookware.

Formulating an E-Commerce Marketing Strategy

If you want to attract and keep high-value customers and boost sales in the long run, you need a solid e-commerce marketing strategy.

Keep in mind that as your business, the industry, and your customers all change, so too should your e-commerce marketing strategy.

However, if you want to get your e-commerce marketing strategy up and running quickly, follow these steps:

• Determine who you want to buy from by digging into their demographics, hobbies, and shopping habits.
• Choose effective methods of promoting your online store: The answer to this question depends on your marketing strategy and intended demographic.
• Learn to recognize the marketing avenues: Determine which avenues will get your message across to your intended audience the best.
• Set up your objectives and campaigns: Determine what you want to accomplish with each campaign, whether it’s more visitors to your website, more sales, or more recurring customers.
• Produce engaging material, which may take the form of product descriptions, blog articles, updates to social media marketing, PPC for e-commerce, or advertising copy.
• Follow the numbers: Analytical tools should be used to track how well campaigns are doing.
• Modify your approach: Observe results and adjust accordingly.

Final Thoughts

While this trend is great news for consumers, it also encourages more merchants to enter the space, making for an increasingly crowded e-commerce marketing strategy. If you don’t implement the aforementioned methods, it will be difficult to maximize your marketing spend and establish your desired online identity.

We can’t tell you how to build your brand, but these strategies have helped online retailers in a wide variety of niches achieve remarkable levels of success. Get your brand headed in the correct path and your digital marketing activities properly optimized by applying some of these ideas right away.