8 Best Free SEO Reporting Tools For Your Website

SEO reporting is all about deciding how nicely a website indexes in search engines like Google. This entails analyzing how many people see the website, how tall it ranks in specific keywords, how many other websites link to it, and how observable it seems in search results.

Many free SEO reporting tools may help you evaluate the efficacy of your SEO measures. These tools deliver important data to help you optimize your web page and drive more intelligent conclusions to improve your online presence.

In this article, we’ll review some of the following free SEO reporting tools, examine their functions, and guide you in utilizing them efficiently.

Top 8 Free SEO Reporting Tools

Let’s talk about eight free SEO reporting tools to help with SEO.

1. Google Analytics

Google Analytics is a free SEO reporting tool from Google that lets you see how your website functions. Here’s how to configure it as well as it can do:

• Sign up for Google Analytics.
• Put a unique code on your website so Google can track it.
• Set goals and filters to track specific actions and data.

Key Features of Google Analytics

• Audience: Comprehend the people who see your website, including their years, pursuits, and what they accomplish there.
• Acquisition: Select how visitors find the site via search engine optimization, plain visits, advice, or social media.
• Conversions: Track when customers complete goals, such as making a purchase or signing up for a subscription.
• Real-Time: View accurate data on who sees your website, what pages they consider, and which website they arrived from.

Tips for Using Google Analytics to Improve SEO

• Track Organic Traffic: Choose how many visitors find your website utilizing search engines and what keywords they use.
• Analyze User Behavior: Analyze how users interact with your website to enhance its usability and relevancy.
• Monitor Conversion Rates: Set marks and follow how your SEO measures crack into preferred actions, such as deals or sign-ups.
• Review data regularly: Check your data frequently to identify trends and opportunities and enhance your SEO strategy.
• Use advanced features: Custom segments, event monitoring, and multi-channel funnels can help you gain deeper information.

Google Analytics helps research and optimize your website’s version. It’s free and full of tools to assist you get the most out of your SEO crusades.

2. Google Search Console

Google Search Console is a free SEO reporting tool from Google that permits you to monitor how your website functions in Google search results. It was once called Google Webmaster Tools. This tool provides helpful information about your website, shows any problems that might affect its visibility on Google, and offers ways to improve it.

Overview of Features

• Track Clicks and Impressions: See how many people click on your site and how often it appears in search results.
• Monitor Indexing Status: Check if Google finds and lists all your web pages correctly. Check for page issues, such as broken links or server failures.
• Rich Snippets Efficiency: If your website uses unique data, such as formatted markup, you may observe how well it is doing.

Google Search Console includes various services to help you improve your website’s appearance on Google. It might also help you discover fresh keywords to use.

• Submit XML sitemaps: To ensure that Google can identify and list your website’s pages.
• Remove items: Request that Google remove old or irrelevant items from its index.
• Fix Errors: Identify and fix issues that might stop Google from correctly crawling and listing your site.

Tips for Using Google Search Console Effectively

• Regular Monitoring: Use Google Search Console’s numerous reports to monitor your site’s success regularly.
• Set Up Alerts: Get email notifications for critical issues, like manual actions or indexing problems.
• Use the URL Inspection Tool: Check specific pages to ensure they are listed correctly.
• Continuous Improvement: Use Google Search Console’s statistics and suggestions to boost your website’s exposure and ranking on Google.

Following these procedures ensures that your website ranks high in Google search results and receives more visitors.

3. Google Trends

Google Trends is a helpful tool for SEO reporting. It shows how famous specific search words are over time.

Overview of Features

Google Trends offers a variety of capabilities to help organizations analyze search trends and optimize their SEO.

• Search Volume Trends: Monitor the popularity of search terms over time. This helps you identify trends and changes in what people are looking for.
• Related Queries and Topics: Discover associated keywords and trending topics to include in your content.
• Comparative Analysis: Compare the popularity of different search words. This will help you identify strengths and weaknesses in your SEO strategies.

Tips for Using Google Trends Effectively

• Identify Seasonal Trends: Look at past data to see when search interest peaks and adjust your content to match these times.
• Optimize Local SEO: Determine what areas are most intrigued by the material you produce and target those locations.
• Monitor Trending Topics: Use real-time data to produce relevant and compelling content for your target audience.

4. Google Looker Studio

Google Looker Studio is a tool for creating pictures and charts from data. It also constructs specialized reports and dashboards to help people understand information. You can analyze data from Google Analytics, Google Ads, and other marketing systems.

Overview of Features

Google Looker Studio offers:

• Customized Dashboards: Make special reports using data from different places.
• Integration with Google Services: Easily use data from Google Analytics, Ads, and more.
• Advanced Analytics: Do fancy predictive modeling and segmentation for better understanding.
• Collaboration & Sharing: Share your findings, collaborate, and make group choices.
• Data security and oversight: Use role-based access management and other security measures to protect your data.

Tips for Using Google Looker Studio Effectively

• Set Clear Goals: Before making reports, decide what to achieve and what key performance indicators (KPIs) to focus on. This will help you look at the correct information.
• Combine Data: Use data from sources such as Google Analytics and Google Search Console to gain a comprehensive view of your website’s performance.
• Use visualizations: Create tools such as line charts, charts with bars, and heatmaps to view critical information regarding organic traffic, keyword ranks, and backlinks.

5. Rank Math Analytics

Rank Math is a tool for optimizing your website’s ranking on search engines like Google. It shows you essential information about its performance.

Cool Features of Rank Math

• Works with Google: Rank Math connects to Google Search Console and Google Analytics. It can show you data from these services in your WordPress dashboard.
• Track Keywords: You can see how your website’s keywords are performing. This includes how often they are seen clicked on and their average position in search results.
• Site Performance: It shows you how well your website’s content is doing overall.
• Performance Summary: Rank Math gives you a summary of things like total search traffic, impressions, ranking keywords, click-through rate (CTR), and average position.

Tips for Using Rank Math Analytics

• Set Up: Connect Rank Math to Google Search Console and Google Analytics to start seeing data.
• Optimize Posts: Rank Math gives tips for improving your posts based on your chosen keywords.
• Score Your Posts: Each post gets an optimization score from Rank Math. Aim for a perfect score of 100/100 by following their guide.
• Content Performance: The Site Analytics feature shows how well each piece of content on your website is doing.
• Detailed Post Info: For each post, you can see the title, URL, SEO score, Schema type, number of internal and external links, traffic received, and impressions in search results.

This makes it easier to understand how your website is performing and what you can do to improve it!

6. Ahrefs Free Tools

Ahrefs has some great free SEO reporting tools that help you understand how well your website is doing in search engines. These tools provide valuable information to improve your website and make intelligent decisions.

Overview of Features

Here are some of the free tools Ahrefs offers:

• Free keyword rank checker: See where your website ranks in search results in any country.
• Free website traffic checker: Check how much traffic your competitors’ websites get.
• Free broken link checker: Find and report broken links on your website.
• Free website authority checker: Check any website’s Domain Rating (DR).
• Free keyword difficulty checker: Find new keyword ideas for your content.

Tips for Using Ahrefs Tools Effectively

• Use Site Explorer, Keywords Explorer, and Content Explorer to monitor your website’s performance, check your keyword ranks, and determine content engagement.
• Check the Site Auditor to identify and resolve technical issues on your website. In your reports, include recommendations for improvement.
• Use the SEO Toolbar to analyze and compare your competitors’ websites to industry standards, helping you develop better SEO strategies.

7. Screaming Frog

Screaming Frog SEO Spider is a tool that helps you check websites for SEO problems. It’s mainly used to find technical SEO issues but can also help create SEO reports.

Overview of Features

• Website Crawling: The tool scans webpages to identify technical data such as broken links, redirects, meta tags, and canonical tags.
• Data Export: Screaming Frog allows you to save crawl data in many forms, including CSV, Excel, and Google Sheets. This makes it easy to work with the data for SEO reports.
• Customizable Reports: You can create reports based on specific SEO goals. These reports can include details like page titles, meta descriptions, and H1 tags.

Tips for Using Screaming Frog

• Focus on your reports’ most important SEO metrics, like meta tags, headings, internal and external links, indexability, and technical issues like 404 errors and redirect chains.
• Use Screaming Frog’s filtering and segmentation features to examine specific parts of your website or certain types of issues. This will help you gain more detailed insights.
• Save crawl data in Excel, CSV, or Google Sheets for further analysis. Use tools like Excel’s pivot tables and charts to visualize trends and spot patterns in the data.

8. Google Slides

Google Slides is essentially Google’s equivalent of Microsoft PowerPoint. If you don’t have a dashboard to display your SEO results, create a slide deck instead. Many SEO services use panels and PowerPoint to deliver their reports. However, if you don’t have PowerPoint, Google Slides is an excellent free alternative.

Overview of Features

One of Google Slides’ most valuable features is sharing your presentation in a video chat by pressing the camera icon in the upper right.

Tips for Using Google Slides Effectively

People often use Google Slides to create monthly SEO reports. Try using the Integrated IT Solutions template if you need help determining what to include in your SEO report.

Conclusion

Free SEO reporting tools are vital for understanding how well your website performs on search engines. These tools allow you to view where your internet presence appears in search engine results, check for errors, and identify which links lead to your site.

Google Analytics, for example, reveals how numerous individuals visit your site, Google Search Console reveals how well your internet presence operates, and Ahrefs provides a comprehensive SEO audit.

These free SEO reporting tools allow you to make more informed decisions on improving your website and attracting more visitors.